Introduction
When ordering branded merchandise, one of the first questions clients ask is: how long will it take to arrive?
The honest answer: it depends.
Lead times can range from just a few days to several weeks, depending on the product type, decoration method, stock availability, and how efficiently the process is managed. Whether you're sourcing uniforms, promotional giveaways, or custom corporate gifts, understanding what impacts production timelines helps you plan smarter and avoid missed deadlines.
This article outlines the most common factors affecting lead times, where delays happen, and how to stay in control of your order from start to finish.
What Affects Branded Merchandise Production Time?
There’s no fixed turnaround time, as each order is unique. However, there are four main factors that typically determine how long production will take:
1. Product Availability
If a product is in stock locally, branding can begin almost immediately. However, if the item needs to be transferred interstate, imported, or is temporarily out of stock, this can add days or even weeks to your schedule.
Tip: Confirm stock availability before you approve artwork or pay a deposit. A quick check can save your project from preventable delays.
2. Branding Method
Different decoration techniques come with different setup and production times:
• Screen printing and embroidery usually require 7-10 working days post-approval.
• Laser engraving, pad printing, and digital transfers tend to be faster, especially for smaller quantities.
• Sublimation and full-colour wraps involve more complex setups and longer curing times.
Using multiple branding methods on the same product will also extend production timelines.
3. Order Volume
Larger quantities take more time. While most suppliers work with minimum order volumes, producing 200 items is much faster than producing 5,000. If your deadline is tight, discuss your quantity limits early.
4. Local vs Overseas Production
Locally produced merchandise in Australia generally takes 5 to 10 working days, depending on the product, quantity, and decoration style.
Offshore production suits high-volume or fully customised products. Expect a longer window, typically 4 to 8 weeks as it includes manufacturing, branding, shipping, and customs clearance.
At Brand Impact, we offer both local and offshore sourcing options. We help you determine which approach works best for your budget, timeline, and branding goals. Want to dive deeper into the pros and cons? Explore our guide to local vs overseas sourcing.
Avoiding Internal Bottlenecks
Even if your supplier operates efficiently, internal approval delays can add unnecessary days to your timeline. The most common slowdowns include:
• Late proof or artwork approvals
• Delays in processing payments
• Waiting on decision-makers for final sign-off
To keep your project moving, ensure your internal process is clearly mapped, ideally with one main point of contact managing the workflow.
How Surface Type and Decoration Method Impact Timelines
The material of your product plays a major role in how it can be branded, and how long it will take. Here’s what you can expect:
| Material Type | Decoration Method | Estimated Lead Time |
|---|---|---|
|
Cotton fabric (tote bags, polos, t-shirts) |
Screen Printing (1–2 colours) |
5 – 7 working days |
|
Cotton fabric (uniforms, aprons) |
Embroidery |
8 – 10 working days |
|
Ceramic (mugs, cups) |
Pad Printing |
10 working days |
|
Metal (bottles, pens, keyrings) |
Laser Engraving |
7 – 10 working days |
|
Plastic (tech gadgets, drinkware) |
Full Colour Digital Print |
10 working days |
|
Complex or mixed materials (tech gifts) |
Offshore Custom Production |
6 – 8 weeks (including shipping) |
Note: These timelines are averages. Actual turnaround can vary depending on approval times, seasonal demand, or supplier capacity.
How to Avoid Delays When Ordering Branded Merchandise
If you want your campaign or event merchandise to arrive on time, proactive planning is key. Follow these tips to stay ahead:
• Start early, work backwards from your required delivery date
• Use in-stock products for quicker turnaround
• Approve artwork proofs within 24 to 48 hours
• Choose faster decoration methods for short runs
• Work with a supplier who manages everything from production to delivery
At Brand Impact, we streamline the entire merchandise process, from artwork and approvals to logistics and quality checks. You’ll save time, avoid stress, and feel confident your brand is in good hands.
Final Thoughts: How Long Should You Really Allow?
Here’s a simple guide:
For local production: allow 7 to 10 working days
For offshore production: allow 8 to 12 weeks
The real difference-maker isn’t just how fast something can be produced, it’s how well the process is managed.
By partnering with a supplier who understands decoration methods, production logistics, and campaign timelines, you ensure your merchandise doesn’t just arrive on time, it delivers the impact you’re aiming for.