Digital Printing for Merchandise
Full Colour Digital Printing is a cutting-edge branding method designed to bring high-quality images to life across a wide variety of products. Whether you're customising labels, badges, fridge magnets, notebooks, or drink bottles, digital printing ensures vibrant results. This process uses specialised printers to apply ink directly onto the product, offering numerous benefits that set it apart from traditional printing methods—such as enhanced durability, the ability to include variable data, and no restrictions on colour or fine details. Plus, with digital printing, you can order in small quantities, making it an ideal choice for businesses of all sizes.
Key Advantages
- Vivid and Intricate Designs: Perfect for producing full-colour images and detailed artwork that stands out.
- Edge-to-Edge Printing: Some products allow your design to cover the entire surface, creating a bold and dynamic look.
- Cost-Efficiency: One simple setup fee applies, no matter how many colors are in your design.
- Versatile on Dark Products: A base layer of white ink can be added, making it suitable for dark-colored items.
- Quick Turnaround: The ink dries instantly, allowing your products to be shipped immediately.
- Larger Print Areas: Achieve bigger, bolder branding on a wide range of items.
Limitations to Consider
- Color Matching: Digital printing can only reproduce approximate PMS colors.
- Cost for Larger Areas: Printing on larger areas may increase the price.
- Limited Specialty Colors: Metallic and fluorescent shades like gold or silver cannot be printed with this method.
Artwork Guidelines
- File Formats: Vector artwork (EPS, Ai, or PDF) is required to ensure the best results.
- Bleed: If your design extends to the edge of the product, a 3mm bleed should be added to the artwork.