Introduction: The sourcing question every brand faces
When it comes to branded merchandise, one of the first questions business owners ask is:
“Should we source locally or buy from an overseas supplier?”
At first glance, offshore production often seems cheaper. However, there’s more to consider than just price. From lead times and quality control to brand perception and support, your decision shapes your entire merchandise strategy.
At Brand Impact, we provide both local and offshore sourcing options. In this guide, we break down the differences, weigh the pros and cons, and highlight the key factors you should consider before placing your next merchandise order. Additionally, we explain why working with a trusted sourcing partner like Brand Impact is very different from sourcing directly through platforms like Alibaba.
Option 1: Local sourcing through Brand Impact
Fast, flexible and brand-safe
Faster turnaround
Local suppliers usually deliver quicker, which is ideal for events, rebrands, or time-sensitive projects. Moreover, there are no long freight delays or unexpected customs issues.
Easier quality control
With our local team, you can order samples and speak directly to experts about your merchandise before production. This ensures your products meet your expectations.
Lower risk and full compliance
All local products meet Australian labelling, safety, and environmental standards. As a result, your team and customers can have peace of mind.
Stronger brand perception
Choosing local supports Australian businesses and values, which your customers and team members notice and appreciate.
Real support, real people
Need help fast? Our team operates in your time zone, meaning problems are resolved quickly without miscommunication or delays.
Option 2: Offshore sourcing through Brand Impact (Indent Program)
Cost-effective without the common risks
Cost savings on large volumes
If you order in bulk, our offshore Indent Program can reduce per-unit costs while maintaining quality and timelines.
More customisation
We collaborate with trusted overseas factories that can produce unique packaging, colours, and materials not available locally.
End-to-end management
We handle everything, including supplier vetting, production, shipping, customs, and quality checks. This eliminates the need to chase international contacts or navigate unknowns.
Why this is better than going direct
Unlike sourcing on Alibaba or similar platforms, you gain expert local support, clear communication, and consistent quality.
Option 3: Offshore sourcing directly (e.g. Alibaba)
Cheap upfront, but full of hidden costs
Going direct may seem cheaper, but these risks are common:
• Unpredictable shipping fees due to currency shifts or fuel surcharges
• You might receive a single sample from alibaba but we inspect the bulk with our quality team all included in your costs
• Language barriers and miscommunications
• Risk of non-compliant or unusable products
• No real support if something goes wrong
The result? You may end up paying more in delays, damage control, or unusable stock.
Key questions to help you choose
1. What’s your timeline?
Tight deadlines work best with local production. Longer lead times allow for offshore sourcing.
2. What’s your actual budget?
Factor in shipping, customs, rework, and storage when comparing costs.
3. What’s your order size?
Large orders may benefit from overseas production. Small to mid-size runs are usually more economical locally.
4. How custom is your design
Highly customised items may need offshore capabilities, but we’ll advise you based on your goals.
5. What does your brand stand for?
If values like sustainability or local support are part of your brand, local sourcing might be a better fit.
Practical tips to get it right
• Compare total landed costs, not just unit prices
• Always request a sample before approving production
• Plan 3 to 6 months ahead for offshore projects
• Work with trusted suppliers, not just the cheapest
• Split sourcing can be smart: bulk orders offshore, fast top-ups locally
Conclusion: It’s not always about price
Sourcing branded merchandise is more than a cost decision, it’s a brand investment.
Sometimes, saving a few cents per item is outweighed by faster turnaround, better quality, and less risk. Other times, offshore production is the best route for high volume campaigns.
With Brand Impact, you can access both local and offshore options without the stress of going it alone.
Need help deciding?
Let’s find the best sourcing strategy for your brand.
• Explore our local and offshore merch options today
• Talk to our merch experts about the best option for your brand
Together, we’ll make sure your next merch order delivers real results, on time, on budget, and on brand.