Introduction
Not all branding methods are created equal — and choosing the wrong one can cost you in more ways than one. Whether you're ordering uniforms for your team, merch for your next event, or custom clothing for your brand, the way your logo appears on apparel matters.
Two of the most popular methods are screen printing and embroidery — but which one is best for your needs? The truth is, each method has its place, depending on your garment, logo, budget, and desired finish.
In this article, you’ll get a clear, side-by-side comparison of both methods so you can confidently choose the right decoration style for your order.
What Is Screen Printing?
Screen printing involves pushing ink through a mesh screen onto fabric, creating vibrant, flat designs. It’s especially popular for large-volume orders of t-shirts and casual wear.
Best for:
• Promotional t-shirts for events or giveaways (e.g. festival tees, conference swag)
• Youth sportswear with bold team logos
• Branded merchandise like cotton totes and hoodies
Pros:
1. Great colour vibrancy — Perfect for multicolour designs like surf brands or music merchandise.
2. Cost-effective at scale — Ideal for 50+ shirt orders with the same logo.
3. Flexible for large and detailed graphics — Handles full-front prints like gym slogans or charity messages well.
Cons:
1. Less durable over time — Ink may crack or fade after repeated washes, especially if not cared for properly.
2. Not ideal for small text or fine lines — E.g. small taglines or intricate logos can blur.
3. Set-up cost can be high for small runs — If you're ordering under 20 pieces, it may not be economical.
Cost Factors:
• Lower per-unit cost with higher quantities
• Price increases with number of colours used
What Is Embroidery?
Embroidery uses threads stitched into the garment to create a raised, textured logo. It’s seen as more premium and is often used for uniforms, polos, caps, and jackets
Best for:
• Corporate polos with a stitched logo on the chest (e.g. real estate, trades, hospitality uniforms)
• Branded caps and beanies
• Work jackets or hi-vis vests for industrial staff
Pros:
1. High durability and long-lasting — Ideal for tradie gear that gets washed frequently.
2. Adds a professional, high-end look — Makes a strong first impression at client meetings or expos.
3. Works well on thick or structured garments — e.g. drill shirts, fleece jackets, caps.
Cons:
1. More expensive per item — Especially noticeable on small runs or large stitch areas.
2. Not ideal for large or highly detailed designs — e.g. full-back artwork or gradient effects.
3. Can feel heavy or stiff on lightweight fabric — Uncomfortable on thin cotton tees — may cause puckering.
Cost Factors:
• Higher cost for complex or large logos
Screen Printing vs Embroidery: Side-by-Side Comparison
| Feature | Screen Printing | Embroidery |
|---|---|---|
|
Appearance |
Flat, smooth finish |
Textured, raised look |
|
Durability |
Good, but may fade or crack over time |
Good, but may fade or crack over time |
|
Cost |
Cheaper for large runs |
Higher per-item cost |
|
Garment Sustainability |
Lightweight items (tees, hoodies)
|
Structured items (polos, jackets, hats) |
|
Logo Detail |
Great for large, colourful designs |
Better for simple, bold logos |
|
Professional Look |
Casual to modern |
Premium and corporate |
Common Mistakes to Avoid
Choosing between screen printing and embroidery isn’t just about personal preference. Here are a few common pitfalls:
1. Choosing based on price alone
Embroidery may cost more, but its durability can justify the investment — especially for uniforms or workwear.
2. Using embroidery on light tees
While it might look good at first, embroidery can make lightweight garments sag or feel uncomfortable.
3. Printing logos with small text or fine detail
Small elements can blur or fill in during screen printing, and embroidery might not capture intricate lines either. In these cases, a redesign could help — or you could choose an alternative technology like Supacolour Transfers, which handles fine detail and full‑colour gradients beautifully.
How to Choose the Right Method for You
If you're still not sure, here’s a quick decision guide based on the most common criteria:
| Your Priority | Best Method |
|---|---|
|
Large, colourful graphics |
Screen Printing |
|
Durability for workwear |
Embroidery |
|
Cost-effective for bulk |
Screen Printing |
|
Premium, professional look |
Embroidery |
|
Lightweight garments |
Screen Printing |
|
Hats, jackets, polos |
Embroidery |
Still unsure? That’s normal — there’s no one-size-fits-all answer. The best choice depends on your exact garment, logo file, quantity, and intended use. Call the experts and we can help.
Conclusion
Choosing between screen printing and embroidery isn’t just a design decision — it’s an investment in how your brand is seen and remembered.
If you're ordering for a large event or need bold, eye-catching designs on t-shirts or bags, screen printing is a practical, cost-effective option. On the other hand, if you're looking to add a premium touch to uniforms, polos, or jackets, embroidery offers a professional and long-lasting finish that speaks volumes about your brand’s quality.
Now is the perfect time to make this decision — especially if you have upcoming deadlines, events, or uniform refreshes on the horizon. Getting it right from the start can save you time, money, and the hassle of reordering later.
Still weighing up your options? That’s completely understandable. Every logo, garment, and use case is different — and there’s no one-size-fits-all answer. We’re here to help. Simply get in touch with our team, share what you’re working on, and we’ll guide you through the best option for your specific needs.
Your apparel says a lot about your brand — let’s make sure it says the right thing.
• Browse products on our website to see real prices upfront.
• Or watch this quick video on YouTube to see how easy it is to get started.